Advanced Typography/Task 3: Type Exploration & Application

31.5.2023 - 7.7.2023/ Week 9 - Week 13
Sim Jian Xiong (0356498)
Bachelor of Design (Hons) in Creative Media
Task 3: Type Exploration & Application

JUMP TO:

FINAL SUBMISSIONS
 
LECTURES

All lectures are completed in Advanced Typography/Task 1.


INSTRUCTIONS

Task 3: Type Exploration & Applications
For our final task, we were given three options:
  1. Create a font intended to solve a larger problem or meant to be a part of a solution in your area of interest
  2. Explore the use of an existing letterform for areas to be improved on
  3. Experiment with typographic material in novel and unique ways
IDEATION
Fig 1.1 Week 9 (31.5.2023)

Fig 1.2 Chosen Idea, Week 9 (31.5.2023)

Rationale
  An artist has an interesting way of showing love. Mary Cassatt, for example, was an American impressionist painter that often created images of the social and privates lives of women she met in her life, with an emphasis on the intimate bond between mothers and children. Her paintings often depict her own family members and relatives (Mary Cassatt Biography in Details, 2017).

  Now living alone, far away from family, this art student aims to pay homage this mother by designing a font around her handwriting. The mother is chosen as a subject because of the student’s personal recollection of reading her writing on notes, lists and homework while scratching his head.

RESEARCH & EXPLORATION
Fig 1.3 WhatsApp Image 1, Week 10 (7.6.2023)

Fig 1.4 WhatsApp Image 2, Week 10 (7.6.2023)

Through WhatsApp, I contacted my mother and asked if she could write the English pangram in uppercase and lowercase as well as punctuations and numerals, using pencil, pen and marker.

Fig 1.5 Type Exploration, Week 10 (7.6.2023)

I decided to exploration her handwriting in marker because the stroke is the thickest and easier to see. With the help of Mr. Vinod, we managed to narrow down her handwriting features. Her letters are slanting to the left with thick to thin stroke of the marker. I also noticed that her letters have a "dot" at the end stroke where she stopped writing, albeit not consistent.

DEVELOPMENT
Firstly, I created the letters from thick to thin stroke without additional features. In order to retain consistency, I used several letter as a base for others throughout. 

Uppercase
Fig 1.6 Uppercase A-F, Week 11 (14/6/2023)

Fig 1.7 Uppercase G-L, Week 11 (14.6.2023)

Fig 1.8 Uppercase M-R, Week 11 (21.6.2023)

Fig 1.9 Uppercase S-X, Week 11 (21.6.2023)

Fig 2.1 Uppercase Y-Z Week 11 (21.6.2023)

A - Originally, I wanted the "dot" to be on the left stroke, following my mother's handwriting but I changed it to the right stroke to match other letters. Also, I grounded the dot to the baseline as it doesn't make sense for "A" to be the only letter with a "floating" stroke.

C - I wanted the end stroke to be sharp like a quick stroke from a marker, but then it looks menacing to be in the same family so I reused the "dot" from "A".

Fig 2.2 All Uppercase Overview, Week 11 (21.6.2023)

Lowercase
Fig 2.3 Lowercase a-f, Week 13 (5.7.2023)

Fig 2.4 Lowercase g-l, Week 13 (5.7.2023)

Fig 2.5 Lowercase m-r, Week 13 (5.7.2023)

Fig 2.6 Lowercase s-x, Week 13 (5.7.2023)

Fig 2.7 Lowercase y-z, Week 13 (5.7.2023)

I used the similar technique for the lowercase as well, using bases to retain consistency in angle. I also reuse some letterforms and assets where I see fit.

Fig 2.8 All Lowercase Overview, Week 13 (5.7.2023)

Numerals
Fig 2.9 Numerals 1-6, Week 13 (5.7.2023)

Fig 3.1 Numerals 7-9, Week 13 (5.7.2023)

0 - Squished version of "O"
3, 5 - Shares the descender of lowercase letters
7 - Similar form to "Z" but slightly slanted
5, 6, 8 - Shares the "dot" in the same position



Punctuations
Fig 3.2 Punctuations, Week 13 (5.7.2023)

Fig 3.3 More Punctuations, Week 13 (5.7.2023)

Fig 3.4 Brackets, Week 13 (5.7.2023)

Fig 3.5 All Punctuations Overview, Week 13 (5.7.2023)

FONTFORGE
Fig 3.5 FontForge Screenshot, Week 13 (7.7.2023)

When I import my letters into FontForge, I found them to be inconsistent in height and size, so I used: Element > Transformation > Glyph Origin.

PRESENTATION
Fig 3.6 SharePoint Inspiration, Week 13 (8.7.2023)

Taking inspiration for the image above, I decided to present my font in a similar fashion of paper background against a handwriting font.

I used Photoshop instead of Illustrator as it's easier for me to crop images, add shadows, etc.

Fig 3.7 Presentation Progress, Week 13 (8.7.2023)

Take the image above, for example, I'm able to blend words and images together to make it as realistic as possible. I'm proud of it as it triggers some of my childhood memories - a fridge door filled with notes, drawings and unmatching set of magnets.

APPLICATION
For my application, my mother always said that she wanted to open a kopitiam once all of her children graduate. Since I'm using her handwriting, I think it's perfect to apply it on a kopitiam promotion.

Fig 3.8 Coffee Packaging Inspiration, Week 13 (9.7.2023)

I looked at some sources of inspiration my packing design.

Fig 3.9 Application Progress, Week 13 (9.7.2023)

"Hwa" is my mother's last name. It also sounds similar to the Chinese word of "spend". 

FINAL SUBMISSIONS


Fig 4.1 Presentation 1 JPG, Week 13 (10.7.2023)

Fig 4.2 Presentation 2 JPG, Week 13 (10.7.2023)

Fig 4.3 Presentation 3 JPG, Week 13 (10.7.2023)

Fig 4.4 Presentation 4 JPG, Week 13 (10.7.2023)
                
Fig 4.5 Presentation PDF, Week 13 (10.7.2023)


Fig 4.6 Application 1 JPG, Week 13 (10.7.2023)

Fig 4.7 Application 2 JPG, Week 13 (10.7.2023)

Fig 4.8 Application 3 JPG, Week 13 (10.7.2023)

Fig 4.9 Application 4 JPG, Week 13 (10.7.2023)

Fig 5.1 Application 5 JPG, Week 13 (10.7.2023)


Fig 5.2 Application PDF, Week 13 (10.7.2023)

FEEDBACK

Week 9
Specific Feedback: For the first idea, there must be a baseline for KA. The second one, instead of a homage to a doctor's writing, can be a homage to a mother's handwriting
General Feedback: The application of the typeface is what makes it unique

Week 10
Specific Feedback: Ask your mother to write the English pangram three times each with pen, pencil and marker so you have a variety of sources to study 
General Feedback: Work towards week 13, improve your time management. Do not start your design the night before class

Week 11
Specific Feedback: "J' too fat and "N" too thin. "O" and "Q" stroke not smooth. Follow "C" and "I", where the stroke goes from thick to thin. Sometimes you have to improve their writing
General Feedback: Use counter spaces to judge the smoothness of the form

Week 12
Specific Feedback: Pictures not sharp, difficult to create from
General Feedback: Visit SharePoint for ideas

REFLECTION

Experience
I struggled to keep up in this task as I was burnout by the previous one. 15 tiles, what was I thinking? With assignments overlap each other, I had a hard time updating my progress on my font. The toughest part was on FontForge because I didn't have much experience on it and was surprised my imported letters were distorted. But after that, the work on application and presentation was fun. I couldn't wait to show these submissions to my mother.

Observation
In this task, I noticed that my motivation towards the final week has been draining, which results in delays in progress and submission. This was countered by Mr. Vinod detaining us in class until we reached the presentation and application stage on the final week of the semester. It was the "push" I need to finish this task. Plus, I reminded myself that I'm doing this as a homage to my mother.

Findings
I realised that I've been throwing out my learning experiences and knowledge of Typography in Semester 1 out of the window. During the first few weeks of development, the guidelines of my x-height was too small and it didn't have an ascender or descender. That was the first lecture of Typography and I forgot it. I think it's because I don't practice my Typography skills often.

FURTHER READING

Week 13

One common criticism I hear from Mr. Vinod is that my classmates' punctuations are either too small or too big. Therefore, I visited Grilli Type on Instagram to help me construct my punctuations.

Fig 5.3 Grilli Type Punctuations & My Applications

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