30.9.2022 - 21.10.2022/Week 5 - Week 8
Sim Jian Xiong (0356498)
Bachelor
Design (Hons) in Creative Media
Task 2: Typographic Exploration and
Communication
LECTURE
Fig 1.1 Lecturer's example, Week 5 (1.10.2022)
INSTRUCTIONS
Task 2: Typographic Exploration and Communication
Phase 1: Sketches
Fig 1.2 Layout Sketches, Week 6 (7.10.2022)
As I was designing the eye shape in Illustrator, another idea came up my mind
to bold and expand "L" to create like a nose for a face.
Fig 1.3 Title Designs, Week 6 (9.10.2022)
Fig 1.4 Task 2 Progress, Week 7 (12.10.2022)
I tried my best to align the title with the body text. Unsure of which
title I should go for, I showed my progress to Sylvia. She said she prefers
the one with the eye shape because the title is simple and more smoother to
read.
Fig 1.5 Final Submission Typographic Communication &
Expression JPG, Week 8 (19.10.2022)
Fig 1.8 Final Typographic Communication & Expression with Guidelines PDF, Week 8 (19.10.2022)
Fig 1.7 Final Typographic Communication & Expression with Guidelines JPG, Week 8 (19.10.2022)
Font/s: Univers LT Std 65 Bold
Type Size/s: 11pt
Leading: 12pt
Paragraph spacing: 12pt
Font/s: Bembo Std Italic 45 Light
Type Size/s: 11pt
Leading: 12pt
Paragraph spacing: 12pt
Characters per-line: 30
Alignment: Align left
Top: 10mm
Bottom: 10mm
Left: 10mm
Right: 10mm
Columns: 3
Gutter: 5
FEEDBACK
REFLECTIONS
FURTHER READING
Fig 1.9 Computer Typography Basics by David Creamer 
Fig 2.1 Tracking
Week 5: Typo Task 2 Demo
In this lecture, we were shown the steps required to complete this task. It
gives us an insight on what should our final product be.
Week 5 - Week 8
Firstly, there are three editorial text options to chose from. I focused on their headlines:
I've made a few sketches prior to today's class. We were instructed to share
them amongst ourselves for feedback.
Top left: I replaced the dots of "i" with circle shapes for eyes.
Bottom Left: I boxed and expanded "VISUALIZE" to make it more visible
to the eye.
Top & Bottom Right: I surrounded "VISUALIZE" with an eye shape.
Phase 2: Digitalization
Final Submission
Fig 1.6 Final Submission Typographic Communication & Expression
PDF, Week 8 (19.10.2022)
HEAD
BODY
MARGINS
Week 6
Specific Feedback: Most of my classmates said that it is difficult to judge my sketches because there's only clear exploration on the title, not the body text. Though, they liked the concept of "VISUALIZE" surrounded with an eye shape
General Feedback: None
Week 7
Specific Feedback: None
General Feedback: Never use more than two different typefaces
Week 8
Specific Feedback: Headline exp is rudimentary in nature, crafting can be better. Body text is acceptably formatted but also has much room for improvement in kerning/tracking and line-length. Competency level: Beginning-Developing.
General Feedback: None
Experience
I'm jealous of my classmates' skills and abilities. Some of them have already done their digitalization in the first week of this task. I felt embarrassed when they looked at my sketches with raised eyebrows.
Observations
I don't have much experience in InDesign, let alone in Illustrator. If one compares my title to my classmates', mine looks weak, and dare I say, uninteresting. Maybe I should've asked my classmates - those who are already in the digitalization phase, how they created their title during the feedback session.
Findings
Throughout this task, I've realized that I put my attention too heavily on the title. I didn't experiment much on the layout of the body text. I didn't do research outside of my lecturer's resources. I believe by reading magazine articles will expose myself to creative and effective layouts.
Week 7
This week's book teaches me the importance of readability. Ever since technology is taking over, it is important for a designer to know how different fonts work on the computer.
A designer's work is not done after editing. The types of fonts may affect the word spacing and readability of a body text. Hence, there is Tracking.
Importance of Tracking
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